Electronic music PR — press, premieres, covers, radio, distribution
Electronic music PR,
premieres and magazine covers.
A 360° service for you and your release: press, premieres, radio, DJ promo, distribution and the mix, all under one roof. Editors publish it because it is already written. One press release sent to a list is not a campaign: I write a separate piece for every outlet, in its language — because I write for those outlets myself.
Campaigns run in Spanish and English, from Madrid, for labels and artists anywhere.
Recently placed
Premieres published this month.
Premieres and features that went out on the outlet.
Magazine covers
Covers on printed music magazines.
Covers closed, not covers pitched: the hardest placement there is, and never for sale. Negotiated, and the artist has to be worth it. Every one below links to the issue it ran in.
ViciousTen WallsCover · nº101 · May 2026Read the issue →
ViciousAdriannaCover · nº95 · Oct 2025Read the issue →
Melodic DancersBubba BrothersCover · nº04 · Jul 2026Read the issue →
DJ Mag ESPrincipleasureCover · nº131 · Jan 2022Read the issue →
Zone MagazineMr. OFFBeatCover feature · Issue 051Read the feature →
ViciousLuca DraccarCover · Off-Grid TransformismSee on Issuu →Worked with
Artists and labels I have worked with or written about.
Techno, house, indie dance, disco, experimental, pop… First releases and headliners.
The network
80 outlets across 15 countries.
The desks where it actually counts: working relationships, not a bought list.
Covers, long-form interviews and direct access to the Vicious Music Awards.Visit →Ibiza — radio & editorial
The island's station. Premieres, on-air rotation and full artist radio shows.Visit →Germany
German-language coverage and covers for the central European market.Visit →Worldwide editions
Spain, Brazil, Mexico and further editions activated by the artist's territory.Visit →United States
US editorial reach for artists pushing into the American market.Visit →Spain & international editions
Spain, France, Latam, South America and Asia editions. Premieres, features and cover pitches.Visit →
Billboard, Rolling Stone España, Pitchfork, The Fader, VOGUE, XLR8R, Electronic Groove, When We Dip, The Brvtalist, Trommel, Progressive Astronaut, Les Yeux Orange, Melodic Deep, Phuture Sound, The Playground UK, Como las Grecas, Beatburguer, Wololo, Sync Beat, Zone Magazine, Feeder, Technowerk, Minimal Mag, DV8, Drum Thud, Mixmuse, Loud Agent, Droprave, A. Room, RCRD LBL, Four Four and forty more, across Spain, Europe, the Americas and Asia.
The work
Dozens of desks.
A different piece for each.
Dozens of specialist outlets, and not one of them gets the same text. These are real pieces, written for real campaigns: Occipital, Mowgli, Ten Walls — six desks, three languages. Pick an outlet and read what landed on that editor’s desk.
Occipital debuta en Runemark con “Epiphany”, entre la melancolía y la tensión progresiva
El productor e ingeniero español Occipital presenta “Epiphany”, su debut oficial en Runemark, un lanzamiento que sirve tanto de presentación artística como de declaración de principios. El EP reúne la versión original junto a una reinterpretación de Ten Walls, construyendo dos lecturas diferentes alrededor de una misma idea emocional.
What I run
Everything between the master and the audience.
I run a label and
I distribute records.
That is why none of this
gets subcontracted.
Melómana RecordsComo las GrecasGameboyzModernphasePromo-ChatsSelecta Trax
I am one of the owners of Melómana Records. Como las Grecas is the press outlet where my contributors and I write about dozens of artists. And as an artist I understand you, because I am part of Gameboyz, and in my most personal project I am Modernphase. I have cut the metadata, chased the stores and read the feedback on my own records long before doing it on yours. Talk to me and clear up any doubt you have, I am sure I can help: writing, placements, promo, stores, and the mix if it needs one. The tools underneath are mine too. Promo-Chats serves the promos and reports who actually listened, and Selecta Trax is where a producer sells a finished record outright. I built both because I needed them on my own releases first.
Press & editorial coverage
One piece written for each outlet, in its language.
65 outlets · 13 in SpainWhat this includes →Premieres
The exclusive first play, timed with the label.
29 outletsWhat this includes →Magazine covers
Print and digital covers. Negotiated, never bought.
9 placed to dateWhat this includes →Blog & search positioning
Your name already there when someone searches it.
14 platformsWhat this includes →Radio & DJ network
Stations, podcasts and full artist shows.
Spain · Ibiza · internationalWhat this includes →DJ promo servicing
Sent to DJs who open it. Never “to 500 contacts”.
Feedback you can quoteWhat this includes →Writing
Bio, release notes and EPK that survive an editor.
Spanish · English · GermanWhat this includes →Distribution
Every store. Codes and metadata handled.
WorldwideWhat this includes →Engineering & ghost production
Mix, master and full production under your name.
Under NDAWhat this includes →Campaigns
Built per artist, per release.
Every tier closes with a report: clippings, reach, and what the editors said.
Essential
The first clippings, and the credibility that comes with them.
- One exclusive premiere, Spain or international
- Two to three reviews or features in selected outlets
- Social distribution included
- Post-campaign report with clippings
Professional
Most chosenA full press campaign at home and abroad, running at once.
- One exclusive premiere in a top-tier outlet
- Five to eight features across Spain and international press
- Interview pitches to the outlets that fit the record
- Newsletter inclusion where available
- Complete post-campaign report
Premium
Full international activation, cover pitch included.
- Premium premiere in a flagship outlet
- Ten or more features across every territory
- Cover pitch: DJ Mag, Mixmag, Vicious
- Long-form interview
- Blog and search wave across five to ten outlets
- Full report with analytics
Who is behind this
Who is Luis V.
Twenty years at one desk, fourteen at the other.
Luis G. Vallespín
“Kali”
Founder · Luis V PR
Most people in this industry understand one half of it. I spent twenty years inside the other half first.
I am an engineer first. Twenty years behind a console, a degree in Recording Arts, mixing, mastering and sound design for film and for records that came out. I know what is actually inside a master, how a mix behaves on a club system, and why a file gets bounced by a distributor, but also how to monetise your music through collecting societies like SGAE, or what it takes to get a track into a film or a Netflix series. Being a lecturer at SAE Institute also makes my work genuinely hands-on and educational. Then, from 2012, I learned the other half from inside the newsroom: how an issue gets filled, what a deadline looks like on the editor’s side, which angles they are already tired of.
That is the whole difference. I can hear what you did to make the record, and I know exactly what an editor needs in order to publish it. Almost nobody in this business sits on both sides of that glass.
promotion, communications and PR
Journal
How this industry actually works.
Fourteen years on the other side of the inbox, written down. English and Spanish.
How to pitch a premiere without getting ignored
What an editor needs in the first three lines, why release day is the wrong day to ask, and the attachment that gets your email deleted unread.
ReadEN PressWhat a press release actually needs
Six facts, in this order. Everything else gets cut before publishing, and most press releases are ninety percent everything else.
ReadEN Working togetherHow much does music PR cost, and what should you get for it
Why nobody publishes a price list, what changes the number, and the three things a campaign must hand you at the end or it was not a campaign.
ReadES PromoPor qué «enviado a 500 DJs» no significa nada
La diferencia entre un envío masivo y una promo servida: quién abre, quién descarga, quién contesta, y por qué solo el tercero cuenta.
LeerEN · ES EverythingAll entries
Every piece in the journal, in both languages.
PremieresPressWorking togetherPromoOpen the journalStart here
Tell me about your release.
Before it comes out, not after. Four weeks of lead time is the difference between a campaign and an announcement. I answer every brief personally.
Directluisv@comolasgrecas.com