Press and editorial coverage that an editor actually runs.

A campaign is not a mailing list. Every outlet has a house angle, a language and an editor who decides in the first three lines whether the record is worth a slot. I have sat on that side of the desk for fourteen years — commissioning, editing and writing for Vicious Magazine, DJ Mag Spain, Ibiza Sonica, Mixmag and FazeMag — so the pitch that arrives is already shaped for the person reading it.

That means a different piece for each desk: the Spanish reference press gets the debut framing, the German market gets it in German, a technical outlet gets the machines and the process, and a club-facing site gets the floor. The release is one. The writing is not.

What you get

• A written angle per outlet, in Spanish, English or German
• Placement across up to 65 editorial outlets, chosen by territory and genre
• Direct contact with editors, not a submission form
• Every link collected in one report you can send to your label
• Coordination with the premiere and the release date, so nothing lands twice

How it works

1. 01You brief one deskTrack, dates, artwork, story. Four weeks before release, not after.
2. 02I pick the desksTerritory, genre and what each outlet has run lately. No blanket sends.
3. 03The pieces go outWritten per outlet, timed with the label and the premiere.

What it is not

It is not a list of contacts sold as coverage, and it is not paid placement dressed as editorial. If an outlet is going to charge for a post, you will be told it is an advert.

Questions