Journal
How this industry actually works.
What I learned commissioning and writing for the press, before ever pitching it. English and Spanish, because the questions are the same in both.
How to pitch a premiere without getting ignored
What an editor needs in the first three lines, why release day is the wrong day to ask, and the attachment that gets your email deleted unread.
ReadEN PressWhat a press release actually needs
Six facts, in this order. Everything else gets cut before publishing, and most press releases are ninety percent everything else.
ReadEN Working togetherHow much does music PR cost, and what should you get for it
Why nobody publishes a price list, what changes the number, and the three things a campaign must hand you at the end or it was not a campaign.
ReadES PromoPor qué «enviado a 500 DJs» no significa nada
La diferencia entre un envío masivo y una promo servida: quién abre, quién descarga, quién contesta, y por qué solo el tercero cuenta.
LeerES PremieresCómo conseguir un premiere en un medio de electrónica
Qué es exactamente un premiere, por qué no se compra, cuándo hay que pedirlo y qué tiene que llevar el correo para que un editor diga que sí.
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