Bios and press releases that survive an editor.

Most press releases are cut before publication because they open with adjectives instead of facts. An editor needs six things in the first lines: who, what, on which label, when, why now, and what it sounds like. Everything else is decoration and it gets deleted.

I write bios, release notes and full EPKs in three languages, in the format each market expects — and because I also commission and edit, they are written to be run, not admired.

What you get

• Artist bio, long and short versions
• Release note or press release, per language
• A complete EPK: bio, photos, credits, links, technical rider if you need one
• Spanish, English and German, written natively for each market
• Rewrites when the record changes

How it works

1. 01A conversationFifteen minutes about the record beats an hour of forms.
2. 02A draftWritten to the format the market expects.
3. 03One round of changesAnd you keep the files, in every language.

What it is not

It is not generated text with your name inserted. Editors recognise that on sight, and so do the readers.

Questions